Beer Posters From a Bygone Era Of Early American Life

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Beer Posters From a Bygone Era Of American Life

Eckert and Winters Bock 1877 800-600As we all know beer has a long and illustrious history here in United States with its brewing taking a priority even in the old Plymouth colony. After all beer was actually safer than the water to drink at the time due to the fact that the brewing process killed most of the bad bugs floating around in it. During the 1800s though things changed.

What change during the 1800s? The United States started the flourish expanding from sea to shining sea and at the same time business began to expand. That’s right beer became big business and with that business came all of the associated advertising, which really exploded during the last half of the 19th century. Believe me some of those early beer advertisements are works of art in their own right.

Back in those early days the only way to turn out quality advertisement of your product was to produce a lithograph, especially if you wanted color. The posters below, which are available as 18 x 24 prints or 24 x 36 through special order, are ones that we have rescued from the archives, removed the blemishes and restored the color as much as possible. The results are somewhat amazing and they make great decorations for any man room or home bar.

Simply find the one you want, click the “add to cart” button and check out through the shopping cart on the right-hand column. We’ll take it from there.

Bock Beer 1882
Two half human goats dancing with a barmaid while enjoying Bock Beer.
If you want to know the significance of the goats scroll to the bottom of the page.
Bock Beer – 1882
Size: 18″ x 24″ Only
Price: $14.95
[wp_cart:18×24 Bock Beer 1882:price:14.95:end]
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St Louis Brewery
An advertisement for the Christian Staehlins Phoenix brewery St Louis
St Louis Brewery – Date Unknown
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 St Louis Brewery:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×36 St Louis Brewery:price:29.95:end]
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Eckert and Winters Bock 1877
Ok who can resist a guy in a crown, with a red cape, riding 5 goats and holding a beer over his head?
If you want to know the significance of the goats scroll to the bottom of the page.
Eckert & Winters Bock – 1877
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 Eckert & Winters Bock – 1877:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×36 Eckert & Winters Bock – 1877:price:29.95:end]
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Fresh and Cold From The North Pole-1877
Ok a word of warning on this one, it is non PC. You will notice the mama bear on the right hand side giving beer to the baby bear. Probably worked in 1877 but not today.
North Pole Lager – 1877
Size: 18″ x 24″ Only
Price: $14.95
[wp_cart:18×24 North Pole Lager – 1877:price:14.95:end]
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H and J lager beer 1870
An advertisement depicting a couple of guys and a couple of half goat people taking a barrel of H and J lager beer.
If you want to know the significance of the goats scroll to the bottom of the page.
Lager Beer – 1870
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 Lager Beer – 1870:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×36 Lager Beer – 1870:price:29.95:end]
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James Everards Breweries - 1896
An advertisement for James Everards Breweries that was also a handy calendar.
If the year 1896 ever repeats you’re set.
James Everards Breweries – 1896
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 James Everards Breweries – 1896:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×36 James Everards Breweries – 1896:price:29.95:end]
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Lager Bier-1879
Another Lager Bier advertisement using the German spelling of the word. Again a non-PC alert. Take note of the mom and toddler in the right hand side. I guess they got the kids started early in those days.
See that white area at the top? Let us know and we will enter your name in that space i.e. Tom’s Tavern.
Lager Bier – 1879
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 Lager Bier – 1896:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×18 Lager Bier – 1896:price:29.95:end]
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Jos Schlitz Brewing 1888
This is a great highly decorative poster that was an advertisement for the Jos Schlitz Brewing Company.
Jos Schlitz Brewing – 1888
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 Jos Schlitz Brewing – 1888:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×36 Jos Schlitz Brewing – 1888:price:29.95:end]
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Wiedemann Beer Old Cowboy
This advertisement showed an old cowboy holding a glass of Wiedemann’s Beer.
This truly a unique poster and would go great in a home bar or man room with a western motif.
Wiedemann Beer Old Cowboy – Date Unknown
Size: 18″ x 24″
Price: $14.95
[wp_cart:18×24 Wiedemann Beer Old Cowboy:price:14.95:end]
Size: 24″ x 36″ *
Price: $29.95
[wp_cart:24×36 Wiedemann Beer Old Cowboy:price:29.95:end]
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What’s With The Goats?

If you’re wondering why the goats are so prevalent on a lot of these posters you might be surprised to learn the reason why. Bock beer was originally brewed during the 14th century in the German town of Einbeck. Their style of brewing was later adopted by the Brewers in Munich Germany during the 17th century which they then modified to the new lager type of brewing. Now the citizens of Munich had a thick Bavarian accent so when they tried to say “Einbeck” it came out as “ein Bock” or billy goat. So the beer became known as Bock or billy goat beer. You just can’t make this stuff up folks.

* = These are special order posters and may take up to 10 days longer to receive.

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