Beer Posters From a Bygone Era Of American Life
As we all know beer has a long and illustrious history here in United States with its brewing taking a priority even in the old Plymouth colony. After all beer was actually safer than the water to drink at the time due to the fact that the brewing process killed most of the bad bugs floating around in it. During the 1800s though things changed.
What change during the 1800s? The United States started the flourish expanding from sea to shining sea and at the same time business began to expand. That’s right beer became big business and with that business came all of the associated advertising, which really exploded during the last half of the 19th century. Believe me some of those early beer advertisements are works of art in their own right.
Back in those early days the only way to turn out quality advertisement of your product was to produce a lithograph, especially if you wanted color. The posters below, which are available as 18 x 24 prints or 24 x 36 through special order, are ones that we have rescued from the archives, removed the blemishes and restored the color as much as possible. The results are somewhat amazing and they make great decorations for any man room or home bar.
Simply find the one you want, click the “add to cart” button and check out through the shopping cart on the right-hand column. We’ll take it from there.
What’s With The Goats?
If you’re wondering why the goats are so prevalent on a lot of these posters you might be surprised to learn the reason why. Bock beer was originally brewed during the 14th century in the German town of Einbeck. Their style of brewing was later adopted by the Brewers in Munich Germany during the 17th century which they then modified to the new lager type of brewing. Now the citizens of Munich had a thick Bavarian accent so when they tried to say “Einbeck” it came out as “ein Bock” or billy goat. So the beer became known as Bock or billy goat beer. You just can’t make this stuff up folks.
* = These are special order posters and may take up to 10 days longer to receive.